Bottom line for 2025/2026: X is aggressively pushing the
“reader + writer” model. Threads still work fine for storytelling, but if your goal is maximum reach, engagement, and driving traffic back to your site → always
choose the native Article/long-form post format. It’s literally built to replace both old threads and external links.
- In the Articles composer (web or app for Premium+ / Verified Org users), you get the same media toolbar as in regular posts.
- You can upload/attach videos directly into the body → they play inline, just like images.
- You can also paste any existing X post URL → it embeds the full post (including its video if it has one).
- Videos respect the usual Premium+ limits (up to ~2–4 hours depending on resolution/device), but short clips (under 140 seconds) work perfectly for most creators.
Yes – as of November 18, 2025, X Articles fully support embedding videos (both uploaded native videos and embedded X posts that contain video), exactly like they support images.
How it works in practice